Silva Mundi is a universal, holistic and committed Beauty & Wellness brand. She invites everyone to share its vision of joyful, transparent and honest Beauty. A range of super effective skincare products that don't take themselves seriously! Its credo: reconnect the human to the tree. With Silva Mundi, the beauty of the skin and the Well-being of humans also value Nature.
To understand the history of the creation of Silva Mundi, you have to go back to its source of inspiration, its muse: the Arboretum of Boiscorde.
Located in the Perche region, in south Normandy, Arboretum de Boiscorde has its roots in New England, in the Northeastern United States. It was during a report in this region that journalist Alain Vernholes fell in love with the colors of Indian summer.
Back in France, he wanted to recreate this dazzling color in Rémalard, his native village. From a "beauty project", the Arboretum has become in 40 years a "living sanctuary" today welcoming nearly 400 species of trees and plants from all over the world (red maples, Louisiana bald cypresses , Armenian oaks, Chinese pistachio trees), some of which are very rare. Its objective is to share with as many people as possible a passion, knowledge and know-how, while preserving resource-rich species.
Take an example from the Trees
Today, it is Antoine, Alain's son, who has inherited this look of beauty focused on nature. He made it a commitment to the preservation of rare species, which cohabit harmoniously. This vision inspired the birth of Silva Mundi, which means “Forest of the World”. The Silva Mundi brand participates in the preservation and development of this Arboretum, and wishes, thereafter, to help preserve other corners of the earth, other arboretums. The Boiscorde Arboretum is a real geographical exception. A place where remarkable soils allow rare and endemic plants to develop. Mixing species from the East and the West with those of the Perche region, this cradle of life is a fine example of sharing and union of species which coexist while respecting each other: some allow others to live.
Silva Mundi is also the story of beautiful encounters: those of the founders and their desire to create together. From this inspired collaboration was born a Beauty & Well-being brand that wishes to share with humans the benefits of active ingredients from our friends the trees.
Antoine's conviction that "the tree is at the heart of humanity, saving the tree is saving humanity" has been transmitted to a team of resolute entrepreneurs. Their ambition is to create a virtuous, local and reproducible Ecosystem, thanks to Beauty and for the well-being of trees and people.
Each of the pillars of this team brings the fruits of its expertise, to enhance the assets of the forest within Silva Mundi:
- Antoine Vernholes: inspire & connect
- Pierre Lequeux: communicate and distribute
- Véronique Degreve: market & coach
- Dr. Gérard Redziniak: understand & innovate