OUR ENGAGEMENTS
Silva Mundi offers spontaneous, cheerful Beauty imbued with respect for the skin, people, nature and oneself.
A brand designed in a global and transparent manner.
A BRAND THAT MAKES SENSE
commitment 1
clean beauty
Silva Mundi cultivates a symbiosis between humans and trees. An intimate, lasting and beneficial association between two independent organizations. From its particular genesis, Silva Mundi draws its singularity: not just limiting its carbon footprint, but preserving and promoting the forest through beauty and well-being.
An honest, simple and offbeat speech closer to Clear Beauty than Clean Beauty. No simplistic simplification but a deep desire for change. A new respectful logic, made of commitment and continuous improvement to achieve a balance.
Silva Mundi is a concrete idealist: a high goal that the team strives to bring closer every day! Its certified organic, natural and vegan cosmetic formulas are developed and manufactured in France, in Perche, using ingredients from preserved forests. Without synthetic preservatives, they are 100% active.
Its eco-designed packaging only uses recycled and recyclable materials as much as possible, ECOCERT certified. An uncompromising selection of the best current solutions: recycled glass (PCR), aluminum and no case.
commitment 2
local and responsible
Silva Mundi is a committed and attentive brand, which carries within it values of sharing and transmission. It is at the heart of a virtuous eco-system, attentive to its impact throughout the creation and production cycle.
Upstream with its partners, suppliers and teams: born and produced in the heart of Normandy, in Perche, Silva Mundi is 100% local, authentic and innovative. Developed in partnership with local players and the Normandy Region, the range highlights and promotes regional activity.
Downstream with its customers and community:
- Silva Mundi offers through its promise of “Perched Beauty” an aspiration for an original, inclusive and cheerful beauty, which stands out from appearance. A gently offbeat proposition, which evokes childhood, the simple joy of climbing trees and roots in the Perche Normand region.
- Promoting proximity and exchange, Silva mundi has chosen to market its range through direct and inclusive sales channels: thanks to ambassadors for home sales and on its website.
commitment 3
innovation and efficiency
The specific transversal Phytological Water complex, an alliance of 4 tree species, is present in all formulas. This concentrate of science and nature combines the forces of nourishing Maple water, detoxifying Birch water, stress-relieving Willow leaf and protective Ginkgo leaf. This virtuous and virtuoso compound represents a true Sap of youth with demonstrated effectiveness (link to specific pages). Phytological Water is the ally of urban skin: it revives cellular functions, promotes the synthesis of Hyaluronic Acid and oxytocin, stimulates protection against oxidative stress and allows the regeneration of the skin barrier. Balanced, nourished and relaxed, the skin is beautiful and radiant.
The formulas of our treatments have been designed to be 100% active . All ingredients are useful:
- The water contained in the formulas is not distilled water but an active plant water: Phytological Water, apple water and floral waters.
- Fragrances are also active, with properties that stimulate the production of feel-good hormones. The integration of Alpha-pinene, an odorous phytoncide molecule emitted by resinous trees, allows a relaxing action on the parasympathetic nervous system of humans, similar to that felt in the forest.
- The essential oils contained in some of the formulas can be used by everyone, including pregnant women.
commitment 4
source of well-being and sensoriality
Silva Mundi's Beauty and Well-being approach is multisensory:
- Fine or enveloping textures, addictive and active fragrances for optimal pleasure of use. An addictive skincare routine boosts effectiveness!
- The Silva Mundi Well-being rituals, inspired by silvotherapy and sophro-meditation, help to recharge the skin and soothe the mind. They invite you to live your beauty routine mindfully and reconnect with nature.
- Visually, the brand's universe seeks to recreate the positive sensations of a bath in nature, to compensate for the lack of energy, vitality and serenity of urban dwellers. The brand's shades reflect the palette of trees, forest and earth in different seasons, ranging from light green to deep brown. According to the principles of chromotherapy, each color is summoned to activate a particular emotion. The pots and bottles feature soft curved lines which envelop the texts and symbolize the rings of the trees as beneficial lifelines.